Showcase

Contribiia

developing the MVP for a collaborative money-saving app

Headquarters

Ontario, Canada

Founded

2024

Industry

Finance

Challenge and context

The CEO had an idea for a collaborative savings app, based on rotational savings clubs. However, this concept was untested.

My goal was to deliver a MVP to present to potential stakeholders, working with a team of 3 junior UX designers.

Results

The team successfully delivered a MVP prototype of Contribiia's app.

I directed the UX team in creating a cohesive, unified app and created the logo, branding and style of Contribiia.

Most importantly, after findings indicated a very low value proposition for potential users. we re-oriented the direction and improved the value proposition of the app.

The team successfully delivered a MVP prototype of Contribiia's app.

I directed the UX team in creating a cohesive, unified app and created the logo, branding and style of Contribiia.

Most importantly, after findings indicated a very low value proposition for potential users. we re-oriented the direction and improved the value proposition of the app.

Problem

Many people face barriers in building savings, whether from personal problems or institutional barriers, which greatly affects their current and future financial stability.

Prototype

See full prototype

XX%

XX%

Improved onboarding process

XX%

Increase in XXXXXXXXX

XX%

Reduction in user click errors

Iterations

Before

Users were skimming the onboarding screen, and when asked later, did not understand the app’s features.

After

I reworked the introduction to so users could easily understand the premise and benefits of Contribiia.

Before

100% of user tests showed that users hated the idea of publicly sharing finances, and would not use this feature.

After

The stakeholder was adamant on having a Share feature, so I came up with a different way users could share Contribiia with others.

Before

Users were unsure what they were signing up for. Some were concerned if they lowered their credit score by signing up.

After

The simplified explanation is easier to digest quickly, and builds trustworthiness in users by mentioning trusted institutions.

Before

Users thought the dashboard was lacking in the information it conveyed.

After

The dashboard now conveys more information at a glance.

Design library

The designers on the project were working with inconsistent sizing, spacing and styles. I unified

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