Case Study
Contribiia
delivering the MVP for a collaborative money-saving app
Contribiia information
Headquarters
Ontario, Canada
Industry
Finance
Founded
2024
Challenge and context
The CEO had an idea for a collaborative savings app, based on rotational savings clubs. However, this concept was untested.
My goal was to deliver a MVP to present to potential stakeholders, leading three UX designers.
Results
Delivered MVP of major flows of the app
Greatly increased value proposition of CEO's initial app idea
Created logo, branding and style of Contribiia
Directed UX team to create a cohesive and coordinated app
Problem
Many people face barriers in building savings, whether from personal problems or institutional barriers, which greatly affects their current and future financial stability.
Final Prototype
42%+
Increase in trustworthiness score
19%
Reduction in user click errors
32%+
Increase in usefulness score
Iterations
Design library
The designers on the project were working with inconsistent sizing, spacing and styles. I created a consistent design library that can be built upon on as the app expands.
Results
With newly improved value proposition, users better recognized value and appeal of Contribiia
"It's cool that I can see credit insights and that this would help improve my credit score."
"I like the idea of saving money with friends and family, that we can hold each other accountable."
"I like that it's better than just saving money in the bank."
96% user testing success rate of joining and participating in a savings club
Delivered cohesive, unified app and created the logo, branding and style of Contribiia.
Created the logo, branding and style of Contribiia.
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