Case Study
TSC Bakery
creating a responsive website for a modernizing bakery
Role
UX/UI designer, UX researcher, brand designer
Tools
Figma, Maze, Adobe Illustrator, Wix, Square
Duration
65 hours, June to July 2024
Challenge and context
Early 2024 – The Shredded Carrot (TSC) is a bakery that recently changed ownership. The new owner wants to update and refresh the bakery’s image and online presence to attract more customers, while staying true to the original cozy and welcoming atmosphere.
Problems
There is little information online about TSC (hours, location, menu), making it difficult to be discovered by new users.
The previous owner had a website, but it was outdated and unresponsive. It went offline shortly after the new owner took over.
Both current and potential customers do not know what the bakery offers, as there is no menu available, in PDF or on paper.
Currently, custom orders can only be placed in-person or over the phone, which frequently leads to errors and user frustration in order fulfillment
Goal
Working with a bakery owner client to attract a new customer base by refining the bakery's online presence and refreshing the bakery's branding
Final Prototype
Branding and website design
Business card and logo redesign
Previous design of business card
New business card, with refreshed branding and enhanced legibility
Mobile site
Desktop site
Results
Created responsive website according to stakeholder's budget and time constraints
Created new logo and branding for the bakery
Increased online presence of bakery, which previously did not have a functional website
Want to find out more about the process of creating a website for TSC?
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